Stoves, a well-established kitchen appliance brand, was launching its most significant product update in years the Stoves Deluxe collection. With considerable investment in the product and its accompanying campaign, the goal was to elevate the brand’s visibility and generate significant “Name Fame” among a target audience of dynamic, sociable creatives. In addition to raising awareness, the campaign aimed to educate consumers about the innovative features of the range, such as the FreedomFlex true zoneless induction system and the TrueTemp digital thermostat.
Stoves Deluxe Oven food photography
Approach
Confidence and Consistency in Every Dish
Our campaign was built around two essentials for every home cook: confidence and consistency. Whether it’s cooking the perfect steak or mastering a soufflé, consumers need to trust that their appliance will deliver every time. This inspired our core messaging “Culinary confidence is served.” The campaign’s visual style, featuring sophisticated lighting and a polished aesthetic, spotlighted the stylish Stoves Deluxe design, its high-tech features, and the consistently excellent results it delivers.
The creative was applied to a wide range of assets across multiple channels:
Television: A 30-second TV and BVOD spot broadcast on Channel 4, More 4, and All 4, appearing alongside popular shows such as Bake Off: The Professionals and Jamie’s One-Pan Wonders.
Print: Double-page advertorials in leading titles like Stylist, Homes & Gardens, Olive, and BBC Good Food.
Digital Display: Ads across top home and food websites, including online versions of print magazines, tailored to Foodie, Tech, and Design audiences.
Social: A variety of video, static, and carousel ads running on Facebook, Instagram, and Pinterest.
Stoves Deluxe Oven dessert image
Outcome
Boosting Brand Visibility and Driving Traffic
The campaign exceeded all expectations in terms of reach and frequency, leading to a significant increase in brand awareness. Social media was the strongest performer, with Meta delivering over 3 million impressions and nearly 50k clicks. TV, digital, and print ads successfully positioned Stoves alongside premium brands and high-profile media outlets.
As a result, website traffic surged by 147%, and brand awareness metrics saw impressive gains, including a 1.32% increase in prompted awareness and a 1.04% uplift in ad recall during the campaign period. The TV ad reached 8 million adults, including 660,000 individuals within the target audience segment. These strong results, coupled with the engaging creative, have set the stage for future successful campaigns.
There are many ways to create engaging food and drink videography, and luckily, we have the facilities to help you do so. Contact the team and we’ll have a chat to see what works best for your brand, products, and strategy.
It’s an obvious statement, but the better something looks, the more you want to buy it. And that’s why aesthetic food photography translates to revenue.
